A collection is created out of a unique collaborations between talented Egyptians artists and myself. A long process brings to life products which are innovative yet authentic, made in a time-honoured techniques. Then, We gather the products from all around Egypt. Once they arrive, the products are placed in to SHAMS space with a deep passion for designing and creating.
this is our cycle,
this is SHAMS;شمس
A perfect circle that we call SUN(SHAMS).
Oxid silver, gold stamp
Oxid silver, black diamonds
#C1, #C12, #C5
Silver, black diamonds
As Shams is located in-between the desert and the sea, it's all about the nature that surrounds us and its colours. For me, colours are the basic primal inspiration. I always keep creating a bond between the colours in the space in order to get this harmonic feeling, when the eye catches the colours.
Authenticity & simplicity:
Blending in our natural desert environment, using only local Authentic materials: finest Egyptian cotton, organic palm wood viscose, different kinds of local straw, traditional alabaster stones, and many more. Appreciating the simple things, keeping it clean & simple: both in the appeal of our products & most importantly in the way they've been made- honouring the primal 'slow fashion' way. Empowering women from all around Egypt to do their beautiful crafts work and be able to earn their own living. In addition we are collaborating with Egyptian visionaries and artists.
Shams is located in our family resort called 'Aqua Sun', in south Sinai, Egypt.
And so Shams is born from a deep connection to sinai's lifestyle.